Staging & Redesign
"Working with Sandy Le Roy was a great experience. Sandy is very knowledgeable and has a terrific way of conveying her staging suggestions while at the same time being considerate and thoughtful of the owner's likes and dislikes."
Betty McCallisterBet-Mac Realty, Mills River
Home Staging
Selling Your House?
The way that you live in your home is very different from the way the house needs to look when it's on the market. As seen on HGTV, the Discovery Channel, The Learning Channel and the Style Network, a home that is staged and properly prepared for sale will sell faster and for more money.
Staging has an impressive record of getting results in all market conditions, and is particularly important in a buyer's market when there is a large inventory of homes and greater competition for the buyer's attention. With staging your home will stand out from the others in your price range, and you won't waste a single opportunity to create a favorable impression.
Staging is based on editing the contents of a home so that the focus is on the property itself. It's the opposite of decorating, although both use standard principles of interior design. Staging isn't just for expensive homes. It works for all types of homes from the simplest to the most grand.
A Perfect Partnership
Marketing a home is most effective when the seller, agent and stager work together. When a home is staged and properly prepared for sale, it becomes a more attractive "product". The home photographs better for print and on-line advertising, and that creates more interest in seeing it, and when visitors come they're much more likely to be impressed with what they see.
Recently the Hendersonville Times-News featured a property in Triple Creek on the cover of the Real Estate section. The story about Sandy's work with the agent and the seller was told in an article that accompanied the pictures, entitled "The Story Behind the Story - A Perfect Partnership", Hendersonville Times-News Article, April 6, 2008.
This was a typical staging project in that we edited the owner's belongings and used selected things in fresh new ways, adding only plants and a few accessories so the cost of staging was minimal. "Triple Creek-Before and After Staging Portfolio.
First Impressions Count
Read the Asheville Citizen-Times interview with Sandy, "First Impressions Count".
Sandy Le Roy has been working with home sellers and REALTORS® for twenty years. She's an Accredited Staging Professional (ASP™) who emphasizes practical, low cost ways to present a home in the best light.
"Staging is a win-win situation for both Buyer and Seller. When the Seller engages Sandy, the home will be expertly prepared for the Buyer to visualize living there. Her special touches are subtle and her talents are appropriate for homes of all sizes."
Mary Stephens
Preferred Real Estate, Hendersonville
"Thanks for your help, suggestions and prompt response. The house was listed on Thursday morning July 6th and we received an offer Thursday afternoon July 14th. The couple who made the offer looked at the house on three separate days and we received good feedback throughout."
Pamela Culp
Asheville
"Working with Sandy Le Roy was a great experience. Sandy is very knowledgeable and has a terrific way of conveying her staging suggestions while at the same time being considerate and thoughtful of the owner's likes and dislikes. The before staging and after staging difference is awesome! I would highly recommend Sandy for your staging needs, and bringing her in early on is the way to go."
Betty McCallister
Bet-Mac Realty, Mills River
"Staging will help protect the equity in your home."
Read about some of Sandy's staging successes
Mountain Traditions - Spring 2006 pg. 90
Blue Mountain Living - April/May 2006
Real Estate Weekly article - April 2005
"Dear Sandy,
I want to express my thanks for doing such a fantastic job for me and my sellers this past year. I have been totally pleased with the professional service that you have offered. In one situation you came into my client's HOUSE and transferred it into a warm, wonderful, cozy HOME by putting your special touches to it. In fact, when the Buyers came back into the home and learned that most of the accent pieces were yours, they wanted to have all the pieces remain because they made it a Home! Your services are professional, you, yourself are courteous, thoughtful and always put the clients as Number One.
I would not hesitate to use or recommend your services to other REALTORS® and Sellers. Staging a home properly means extra of thousands of dollars to your clients and hundreds of dollars in commission to a REALTORS®. I look forward to working with you in future...."
Warmly....
Kathleen Blanchette
Keller Williams
Asheville
"It had been on the market for a year, and I wanted to get rid of the house so I was willing to do most anything (Sandy suggested). We spent maybe $3,000 to $5,000 on it, but it sold for more than what the first REALTOR® had listed it for, about $20,000 more. It sold in a couple of weeks, and it had been shown and shown and shown."
Martha Quinn
Hendersonville
"I was very skeptical of staging. Everyone said the house was perfect, but she made quite a few changes that I would not have thought of. Sandy met with my clients, and they loved her. It just worked beautifully and made a believer out of me."
Steve Carson
Greer Associates
Etowah
"I think with this particular service, the return on the investment is exponential."
Ken Honeycutt
Alacarte Realty
Asheville
"I had a great experience with Sandy and her staging services. My client needed to sell quickly and I had an Open House scheduled in two days, but the house was in no condition to be seen, so the pressure was on. Sandy dropped everything to help me, and she and I worked together packing, re-arranging furniture and placing accessories. She also brought in rugs, plants and accent pieces that made a big difference in how the house looked. The client was thrilled with what we accomplished, the feedback from the Open House was very positive and the house sold quickly."
Cindy Jones
Century21 Mountain Lifestyles
Hendersonville
"I would be most happy to recommend you. We have had a very positive experience with you and your reports, and staging. I think most buyers have felt that it is a worthwhile process."
Judy Michaud, Broker-Owner
Meadows Mountain Realty, Highlands
A Very Special Thank You Letter
Some people and projects are especially memorable. Here's the story of a new home in Hendersonville and how staging helped, changing the owners from skeptics to enthusiastic supporters. The Role of Color in Selling a Home. We really enjoyed working with the Roberts, and were glad that the results pleased them so much. Roberts Testimonial Letter
Does Home Staging Really Work?
Yes, it does! Just ask Carol Collins, formerly of 210 Maple Hill Drive, Kenmure. Carol and her husband Dan had a lovely home with every room exquisitely decorated to suit their elegant style. Their home was perfect for them to live in, but it wasn't ready to be on the market and in the public eye. Why is that? The answer is simple: the way we live in our homes is completely different from the way a house needs to look in order to sell quickly and for top dollar.
To help the Collins home make the transition to a property ready for sale, The Results Team called on the staging services of Sandy Le Roy, an Accredited Staging Professional (ASP™) and partner in Sterling Property Services of Flat Rock. Exactly what is staging? Staging® is the process of preparing a home for sale so that it will look its best and appeal to the broadest range of buyers by simplifying the space and creating a series of positive first impressions. Staging is the opposite of decorating. Staging is skillful editing that puts the attention on the house and not on the contents so that buyers can mentally place their own furniture and make an emotional attachment which is the first step in the buying process.
How did staging work for Carol and Dan Collins? The house was staged on June 2, 2006 and it sold 6 days later for 98% of the asking price.
John and Katherine Barber, The Results Team
Coldwell Banker
Hendersonville
WHAT DOES STAGING COST?
"The cost of staging is much less than a price reduction. Staging works."
Staging is affordable. Choose the option that works best for you from our menu of services. Note that travel charges may apply in some areas.
Option #1
Two Hour Staging Consultation and Detailed Strategy Report
(homes to 3,000 square feet) $250
Option #2
Two Hour Staging Consultation - No Report
(homes to 3,000 square feet) $150
Option #3
Staging Services $75/hour - Two Hour Minimum
Option #4
Staging Services plus Rental of Furniture and Accessories,
including delivery, installation and pick-up.
As Quoted
BEFORE YOU LIST
DO call a professional stager first, preferably a month before you sign the listing agreement, to allow time to implement any recommendations.
DON'T let anyone see your home until it's staged and ready, including your REALTOR®, so that the comparative market analysis that determines your listing price is based on your home in its best condition.
DON'T allow any photos to be taken until your home is staged. Great pictures are important marketing tools, since most buyers will see your home on line or in print first. Make sure every photo is appealing.
Staging Articles by Sandy
The Right Time to Stage
Staging - The Key Ingredients
Picture Perfect
It's the Little Things
Staging A Vacant Home
Selling a Home in the Winter
Remember the Garage!
The Role of Color in Selling a Home
Color Consulting Services
Color is an important and powerful design tool, and choosing the right color is an essential part of every painting project. Color is the first thing everyone sees and evaluates, and it's what you live with. For twenty years Sandy Le Roy has helped clients transform their home or business through creative use of color.
Read about Sandy's approach to choosing great colors:
featuring Sandy Le Roy
Carolina Home & Garden Magazine, Summer 2007
Color Consulting Articles by Sandy
- Choosing Exterior Paint Colors
- Choosing Interior Paint Colors - Light Reflectance Values
- Inspiring Metallic Paints
- Working with White Paints
Redesign Services
Are you ready for a new look but you don't want to start from scratch? Sandy's affordable redesign services can immediately create new beauty and harmony with the furniture and accessories you already own, and she'll give you other ideas to implement later as your schedule and budget allow. You choose how you would like to work - either by written plan based on a consultation, or by actual re-arrangement of your belongings during the appointment.
