Document Actions
Case Studies
Arden Town home
The interior of a vacant town home in Arden was an uneasy combination of the seller's paint color decisions and inexpensive-looking, generic design details chosen by the builder. The two approaches didn't work well together, and the results were cold, dreary and disconcerting.
In a vacant property, color and design details are what prospective buyers see most clearly, and trigger an emotional response that can be positive or negative. If problems aren't corrected, not only will photographs be poor marketing tools because they'll limit interest, buyers who come anyway won't be impressed.
After a staging consultation with listing agent Cheryl MacPhail, the town home was repainted in a palette of coordinated, neutral colors. My suggestions also included new light fixtures and bathroom hardware, plus the addition of a simple mantle over the fireplace to create a better focal point for the living room. The new colors not only flattered and unified the previously conflicting colors in the kitchen cabinets and carpet, they made the town home look fresh and updated. Cheryl then completed the project with some basic staging. The results were impressive and another great example of an agent and stager working together to help the seller by creating a more appealing, competitive product. And best of all, the town home sold quickly.
"Dear Sandy,
I couldn't be happier with your suggestions on the changes to this town home. It now feels move-in ready and almost new. Thank you for your sage advice."
Cheryl MacPhail
Beverly-Hanks, Asheville
Triple Creek
In 2008 the Hendersonville Times-News featured a property in Triple Creek on the cover of the Real Estate section. The story about Sandy's work with the agent and the seller was told in an article that accompanied the pictures, entitled "The Story Behind the Story - A Perfect Partnership", Hendersonville Times-News Article, April 6, 2008.
This was a typical staging project in that we edited the owner's belongings and used selected things in fresh new ways, adding only plants and a few accessories so the cost of staging was minimal. "Triple Creek-Before and After Staging Portfolio.
A New Home in Hendersonville
Some people and projects are especially memorable. Here's the story
of a new home in Hendersonville and how staging helped, changing the
owners from skeptics to enthusiastic supporters.
The Role of Color in Selling a Home.
We really enjoyed working with the Roberts, and were glad that the results pleased them so much. It was a very happy day when Leilani Roberts called to say the house was under contract.
Carriage Park
An attractive family home had been on the market for several months and had several showings, but no offers. There were no major problems, but the house needed to have a little more pizazz. All it took was some re-arranging and a few more accessories, which the seller is now enjoying in her new home.
Before and After Staging in Carriage Park
A Vacant House in Flat Rock
Staging transformed a vacant house in Flat Rock, after it had languished on the market for nearly two years. The house had been partially updated, but still had original carpet and light fixtures, poorly chosen paint colors inside and outside, and a general lack of personality that made it feel cold and uninviting.
Staging recommendations included a new paint color plan for the interior, new carpet and light fixtures, plus a few accessories. The exterior trim was repainted and we added new front door hardware, entryway lighting and container plants. The difference was dramatic.
"When agents show a house they're asked to
complete a Showing Report with four questions and a space for comments.
The questions are: Is the customer interested in the property? How well
did the property show? Your and your customer's opinion of the price.
Please rate this property. Range of 1-5.
Before staging the ratings were 2's and 3's. After staging they were 4's and 5's.
The
opinions of how well the property showed before staging went from no
answer to "Good". After staging the we received a few "Excellent"s.
Many of the original comments were that just too much had to be done.
Now it's move-in ready!
The agents in our office toured the home
after staging and there were only good comments. The paint colors and
carpet did wonders and curb appeal is no longer a problem. Before
staging I received a lot of advice of what needed to be done to make the
home saleable.
Now that the staging has been completed, we have a wonderful home to market in this economy."
Dawnine DeKeizer
Preferred Real Estate Center, Hendersonville
