Marketing Tip: Comfort and Convenience Features

Today’s busy families appreciate comfort and convenience, so tell your REALTOR® about the features of your house that make daily living easier and more enjoyable. Include this information in your marketing materials, briefly describing the benefits where appropriate, not just the feature itself. Use a sign (in large print) to point out the feature, if not obvious to a visitor. These details will give your house a distinct personality that sets it apart from the competition. 

Here are a few examples of features that many buyers like:

Design Features

• Open floor plan
• Large kitchen with center island, breakfast area, walk-in pantry and ample storage
• Conveniently located half bathroom(s) 
• Formal dining room
• Home office
• Family room with built-in cabinets
• Master suite on the main level
• Master bathroom with dual sinks, separate shower enclosure, large bathtub, exhaust fan, linen storage
• Guest suite 
• Laundry room with a work sink and storage
• Mud room with storage
• Hardwood floors with an extended life, low-maintenance finish
• Radiant floor heating
• High quality, energy efficient doors and windows with screens
• Built-in window blinds with remote controls
• Ergonomic door handles and faucets 
• Closet and drawer organizers
• Ceiling fans with remote control
• Double or triple garage with storage and a sink
• Covered, screened-in rocking chair porch
• Patio or deck with motorized, retractable awning
• Built-in outdoor barbeque or fireplace
• Swimming pool or hot tub
  

Systems and Appliances

• Fully integrated, networked electrical systems with remote operation feature
• State of the art kitchen appliances
• Steam shower, Jacuzzi-type tub
• High speed internet capability
• Gas fireplace logs
• Central vacuum system with tools on each level
• Zoned and automated climate control systems for larger houses
• Security system 
• Tankless hot water heater with recirculating pump
• Whole house generator 
• Automated irrigation system for the lawn and garden
  

Materials for an Easy Transition

• Manuals for appliances, systems and components of the house
• Names of tradespeople who have worked on the house, such as the plumber, electrician and lawn service
• Neighbors’ names and contact information
• Paint colors used in each room, and where purchased
• Detailed maps for the area, brochures about local attractions
• List of your favorite local businesses and resources
  

Smart Selling Tip:
Don’t overlook the importance of telling your REALTOR® about the features of your house that make daily living easier and more enjoyable. She can use these details in marketing materials to give your house more appeal and personality to set it apart from the competition.