Why Your House Isn't Selling - Presentation

Unless your house is attractively presented, with its best features highlighted, it can’t compete effectively. A professional stager can suggest economical ways to create a dynamic new impression and re-kindle the marketing effort, even when a house has been on the market a long time.

Living in a house is very different from marketing and selling it. If your house hasn’t sold, perhaps it’s because you haven’t truly made the transition from living in a personal space to creating an appealing product. However, unless your house is attractively presented, with its best features highlighted, it can’t compete effectively. The appearance of your house could determine if buyers want to see it, yet sellers often lack the insight and objectivity to make the changes that are needed.

Many sellers think that buyers will be impressed with their decorating skills and enjoy seeing their personal belongings. This is a serious mistake. Buyers need to see the house itself, so they can imagine how they would live there. If the house reflects your personal style and design choices, many buyers won’t appreciate your efforts and some could feel they’re intruding. Even worse, they won’t form the emotional attachment that’s the first step in the buying process. A related problem is that a house that’s crowded, too personal and over-decorated won’t photograph well. Since over 90% of buyers will first see your house in internet pictures, make certain every photo shows the house at its best, without distractions. 

Proper presentation includes a “wow factor”, a vibrant combination of paint colors, furniture placement and well-chosen accessories to welcome visitors and highlight the best features of the house. To create this impression, you might need help from a professional stager, especially if your house hasn’t sold. Don’t worry that staging will be expensive, as it’s affordable for nearly everyone, and costs less than a typical price reduction. Many staging suggestions, such as how to re-arrange the furniture and place accessories, cost little or nothing to implement. Every detail matters, and combines for a dynamic effect. Even if your house has been on the market for a while, staging can give you a fresh start and attract a new group of prospective buyers. Once the work is done, take new pictures for the MLS listing and for all advertising media, and make sure that each shot is well-composed and attractive.

Smart Selling Tip:
Proper presentation of a house for sale requires a “wow factor” so that it can compete for the buyer’s attention. A professional stager can suggest economical ways to create a dynamic new impression and re-kindle the marketing effort, even when a house has been on the market a long time.